Are you focusing on your smaller donors? The rate of giving grew by double digits among donors gifting <$250. Those gifts add up and deserve your attention and thanks as much, if not more, than "major" donors' gifts.
Ten years ago, in a piece I penned for Huff Post, I argued that "people with little or zero disposable income are still stereotyped as receivers of services-not supporters, donors or contributors. With a few notable exceptions, many organizations dole out the “major” label for an elite minority of their donors. It is time for us to rethink how we look at generosity, and how we engage with small donors."
Fundraising Effectiveness' latest study demonstrates again that nonprofits gain when we see that the collective giving across lines of class can have a sizable impact when pooled together for change.
As I said in 2011, "Indeed, there’s no small change when we’re changing the world, together."
Barbara
Organizations by Design
Full link to Huff Post article: https://www.huffpost.com/entry/whose-gifts-are-major-rea_b_1144317
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